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Using the “Rule of Three” to write better copy [via Copyblogger]

Copywriting stud Brian Clark explains the "Rule of Three" and how to use it in your persuasive writing.

"It all comes down to the way we humans process information. We have become proficient at pattern recognition by necessity, and three is the smallest number of elements required to create a pattern. This combination of pattern and brevity results in memorable content, and that's why the Rule of Three will make you a more engaging writer."

Check out the full post How to Use the “Rule of Three” to Create Engaging Content at Copyblogger.

Tags: persuasion, writing, copywriting

About the author
Judd Lyon

Judd Lyon is the Principal of TRIF3CTA, a web design and Internet marketing company in Austin, Texas.

LinkedIn: Judd Lyon | Twitter: @TRIF3CTA

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